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AHMED
Black and white portrait of Ahmed Kadhim, looking up beneath a perforated pendant lamp
Ahmed Kadhim

Brand design and illustration in one continuous line.

Head of Brand Management at Qi CardQi Card logo, Baghdad. Twelve years designing campaigns and illustrating stories across Iraq and the Gulf.

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Trusted by teams we have built for

Logo and brand identity work, from mark to campaign.

  • Qi Card logo
  • Rizan Khan logo
  • Al-Rafidain Bank logo
  • Chef Shaheen logo
  • Iraqi Airways logo
  • Rasheed Bank logo
  • Saj Alreef logo
  • Merit Iraq logo
  • WID logo
  • Tech 4 Peace logo
  • Rawnaq Aldur logo
  • 4 Corners logo
  • Lumiar logo
  • Tech GiGz logo
  • G.O.C logo
  • Zawaraq logo
  • 3addn logo
  • AGHA logo
  • Al Kumail Studio logo
  • Al Sunober logo
  • alkhan logo
  • alpha logo
  • Al-Rafidain Group logo
  • au logo
  • BRBR Art House logo
  • CCN logo
  • Chicken Story logo
  • City Baker logo
  • De Dalya logo
  • Future Journey logo
  • G.O.C logo
  • HawkOps logo
  • hulul logo
  • I.C.B.C logo
  • Kentucky Station logo
  • Kontec logo
  • M. Alsudane logo
  • Mahdi Laith logo
  • Unique Towers logo
  • Waey Academy logo
Chef Shaheen

From Baghdad content creator to Dubai restaurant owner.

Chef Shaheen mark

In Baghdad, the client was Chef Shaheen, then a content creator building his name. His brand reveal video reached 52K likes and 6.8K comments, filmed under the illuminated sign of what is now YABA.

He went on to reach the finals of MasterChef UK 2020.

See the brand reveal video
YABA mark

YABA, Dubai

Now he owns YABA: Iraqi cuisine at Vita Mall, Al Wasl Road, Jumeirah 1, Dubai. The interior is inspired by cuneiform script.

Brand identity and wordmark designed by Ahmed Kadhim, still in daily use.

241K

Facebook followers

92%

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The identity in daily use, Vita Mall, Dubai

The YABA storefront at Vita Mall, the wordmark lit above a cuneiform-patterned interior
The storefront, Vita Mall, Jumeirah 1.
The YABA wordmark branded onto a burger bun, served on cuneiform-printed paper beside a matching bowl
The wordmark carried onto the food itself.
A cuneiform-patterned bowl stamped with the YABA wordmark
The same system, on the tableware.

Shaheen Story, illustrated

Shaheen Story, 1995
1995
Shaheen Story, 2010
2010
Shaheen Story, 2018
2018
Shaheen Story, 2019
2019
Shaheen Story, 2019
2019
Shaheen Story, 2019
2019
Shaheen Story, 2021
2021
Shaheen Story, 2021
2021
Shaheen Story, 2022
2022
Shaheen Story, 2022
2022

Maryana Story

A second life, drawn the same way: one line, five countries.

A companion piece to Shaheen Story, illustrated for the cover of a PhD dissertation: Iraq, Jordan, France, Canada, and the Netherlands, each a single chapter in one continuous line.

Maryana Story, Iraq 1991. The spirit of life.
1991Iraq
Maryana Story, Jordan 2006. Standby mode.
2006Jordan
Maryana Story, France 2008. The beginning of the dream.
2008France
Maryana Story, Canada 2017. An unforgettable adventure.
2017Canada
Maryana Story, Netherlands 2018. The achievement of the goal.
2018Netherlands

22

Selected works

84K+

Followers across citations

16

Sculptures, one series

11

Verified citations

01

Selected work

Campaigns and outdoor advertising for clients across Baghdad.

Saj Alreef, ad campaign
Saj AlreefAd campaign
Iraqi Airways, social media
Iraqi AirwaysSocial media
Qi Card, social campaign
Qi CardSocial campaign
Qi Card, outdoor advertising
Qi CardOutdoor advertising
Qi Card, outdoor advertising
Qi CardOutdoor advertising
On-site, Baghdad, outdoor placement
On-site, BaghdadOutdoor placement
Brand Identity

Eight identities, mark to application.

A logo is only ever a proposal until it is built, printed, or hung on a wall. These are eight of them in use.

Muru identity applied to a storefront at night
Muru logo

Muru

The atelier facade, lit at night.

Al Warda sign installed above a storefront on a Baghdad street
Al Warda logo

Al Warda

Photographed as installed, on the street in Baghdad.· photographed, not rendered

Al Kumail Studio mark applied above a building entrance
Al Kumail Studio logo

Al Kumail Studio

Mounted above the studio entrance.

Aman logo printed on a retail shopping bag
Aman logo

Aman

Printed on the retail shopping bag.

Elaph wordmark on a stone sign outside a building
Elaph logo

Elaph

Cast in stone at the building entrance.

Elian Clinic sign mounted outside the clinic building
Elian Clinic logo

Elian Clinic

Mounted outside the clinic.

Sadeq Methal signage on a glass office building
Sadeq Methal logo

Sadeq Methal

On the glass facade of the office building.

ZEKO branded poster for a billiard hall
ZEKO logo

ZEKO

A poster for the billiard hall.

1 of 16

Sixteen chairs, one for every pivotal year in Iraq, 2003 to 2020. The same damaged Louis-style seat returns each time, repainted white only in the final piece.

Exhibited in Tahrir Square during the 2019 protests, covered live by Dijlah TV.

  • 1 of 16, 2003. A regime falls, a chair breaking under its own weight.01 / 16
    2003

    A regime falls, a chair breaking under its own weight.

  • 1 of 16, 2004. A constitution, signed in blood.02 / 16
    2004

    A constitution, signed in blood.

  • 1 of 16, 2005. A car door and dynamite, fused to the seat.03 / 16
    2005

    A car door and dynamite, fused to the seat.

  • 1 of 16, 2007. A masked figure. The war goes anonymous.04 / 16
    2007

    A masked figure. The war goes anonymous.

  • 1 of 16, 2008. A safe overflows while a nation drowns in debt.05 / 16
    2008

    A safe overflows while a nation drowns in debt.

  • 1 of 16, 2009. The map itself, cracked and bleeding along old fault lines.06 / 16
    2009

    The map itself, cracked and bleeding along old fault lines.

  • 1 of 16, 2011. A refugee tent replaces a seat at the table.07 / 16
    2011

    A refugee tent replaces a seat at the table.

  • 1 of 16, 2012. A city's waste, left uncollected.08 / 16
    2012

    A city's waste, left uncollected.

  • 1 of 16, 2013. A passport, the exit so many chose that year.09 / 16
    2013

    A passport, the exit so many chose that year.

  • 1 of 16, 2014. ISIS enters. A door with no handle.10 / 16
    2014

    ISIS enters. A door with no handle.

  • 1 of 16, 2015. Buried in ash and rubble.11 / 16
    2015

    Buried in ash and rubble.

  • 1 of 16, 2016. Wired for the fight to take it back.12 / 16
    2016

    Wired for the fight to take it back.

  • 1 of 16, 2017. The cage door, finally within reach.13 / 16
    2017

    The cage door, finally within reach.

  • 1 of 16, 2018. Diplomas rolled in dust, a generation waiting to build.14 / 16
    2018

    Diplomas rolled in dust, a generation waiting to build.

  • 1 of 16, 2019. Hard hats, stained red. The cost of asking for reform.15 / 16
    2019

    Hard hats, stained red. The cost of asking for reform.

  • 1 of 16, 2020. The first chair painted white. Something is finally allowed to grow.16 / 16
    2020

    The first chair painted white. Something is finally allowed to grow.

03

Recognition

Press, civic organizations, and institutions that have covered or credited the work.

TEDxBaghdad

Exhibited work at TEDxBaghdad 2017, pictured with then-Prime Minister Dr. Haider Al-Abadi. Launched the hashtag #IAmVictory marking Mosul's liberation.

2017

World Merit Iraq

Thanked publicly for his design work at their Global Goals Day event.

September 2018

#من_حقي_كتاب

A campaign against textbook shortages, picked up by two Iraqi pages, Al-Khawa Al-Nadhifa and Yalla.

November 2016 to January 2017

Al-Iraqiya HD

Iraq's state broadcaster featured his Arbaeen community-message design.

October 2018

Tech4Peace

The NGO publicly confirmed his authorship of the design after a mis-attribution incident.

October 2017
TEDxBaghdad 2017 contact sheet: Ahmed Kadhim presenting his exhibited boards to Dr. Haider Al-Abadi
TEDxBaghdad 2017, walking the former Prime Minister through the boards.
World Merit Iraq Global Goals Day contact sheet: printed passes, stage backdrop, breakout sessions and the main auditorium
Global Goals Day, Baghdad. Event identity applied end to end.

Independent illustration series

Back to Building

9 panels

A back-to-school pun. The instruments in a pencil case are the instruments that raised the pyramids and the Burj Khalifa.

Back to Building, panel 1
Back to Building, panel 2
Back to Building, panel 3
Back to Building, panel 4
Back to Building, panel 5
Back to Building, panel 6
Back to Building, panel 7
Back to Building, panel 8
Back to Building, panel 9
Credentials

Credentials

Three Adobe Bēhance Portfolio Review certificates of appreciation, Baghdad editions 1 to 3, signed by the Bēhance Portfolio Reviews Team, alongside a photo from one of the sessions.

Adobe Bēhance Portfolio Review certificate, Baghdad, Edition 1

Edition 1

Countersigned by Ahmed on receipt.

Adobe Bēhance Portfolio Review certificate, Baghdad, Edition 2

Edition 2

Adobe Bēhance Portfolio Review certificate, Baghdad, Edition 3

Edition 3

Ahmed Kadhim presenting at an Adobe Bēhance Portfolio Review event, Baghdad

In session

Presenting at an Adobe Bēhance Portfolio Review event, Baghdad.